Honey is hygroscopic, which means it draws moisture out of the air and out of the ingredients around it and then holds on to that moisture, and that one behavior explains both results people talk about as if they were separate problems: the cookie that stays soft on the fourth day, and the thick honey bar whose center never sets and eats like paste. It is the same water. The only difference is whether the recipe gave that water somewhere to go, and how much of it the middle was still holding when the pan came out of the oven.

The pan that taught me this was a batch of honey blondies. I had warmed the honey into melted butter until it went glossy, folded in the flour and a little salt, scraped it into a 9x13 and baked it at 350. At twenty-eight minutes the edges had pulled in from the metal and the center still sloshed when I tilted the pan. I gave it six more minutes, then twelve, until a toothpick at the edge came out with a few damp crumbs. The middle toothpick came out coated, and I told myself that was fine, that honey bakes stay moist.
I cooled it for an hour. Then two. The middle still gave when I pressed it with two fingers. When I cut it, the edge squares lifted off clean, with a fine crumb that bent instead of snapping. The center squares slumped on the spatula. They tasted good, sweet and buttery with honey all the way through, but the texture was wrong: dense, faintly elastic, the kind of thing that sticks to the roof of your mouth. That is the gummy middle everyone complains about.
I blamed the bake time first. Then the leavening. Then I read the recipe again and paid attention to the bowl instead of the oven.
The water was in the jar the whole time
Honey is roughly a sixth to a fifth water by weight, depending on the source and how it was handled. That means when a recipe tells you to swap sugar for honey, it is not a flavor swap. It is a flavor swap plus a few tablespoons of liquid nobody wrote down. A cup of honey can carry a quarter cup of water or more into a batter that was never designed to hold it.
Measuring by volume makes this worse in a quiet way, because honey is thick and sticky and how much clings to the cup depends on how warm it was when you scooped it. I weigh honey now. Not because it is more elegant, but because when I am trying to figure out why a pan came out wrong, I want one less variable I cannot see.
Fructose is the part that will not let go
Table sugar is sucrose: glucose and fructose locked together. Honey is mostly those two sugars already separated, and fructose is the one that binds water hard. It is why honey that sits in a jar stays pourable while a jar of mostly-glucose honey turns solid and grainy. It is also why a honey-sweetened bake resists the firming that marks staling in a sugar-sweetened one.
When a regular sugar cookie goes stale, two things happen at once. Water leaves, and the starch in the crumb slowly re-organizes into a firmer structure. Fructose interferes with the second part and keeps holding on to the first. So the crumb stays soft, day after day, which is the exact thing people brag about when they say a honey cookie is still good on Thursday.
Here is the catch I did not understand for a long time: that property does not switch off in a thick pan. It just stops being an advantage.
Why the same trick ruins a bar
A drop cookie is thin and mostly surface. Water has somewhere to go, it leaves fast, and the crumb ends up tender and chewy because what is left is bound up tight. A 9x13 bar is the opposite: a shallow crust sets first across the top and becomes a lid, and the middle has to give up its water through that lid or not at all.
Starch needs heat and a limited amount of water to set into a structure. Give it heat and too much water, plus sugars that hold that water in place, and it gelatinizes and then just stays soft. No firm crumb forms. Gluten will not rescue you either, because a blondie or a honey cake is a low-flour, high-fat batter and there was never much of a network there to begin with.
So the center sits in a state that is technically baked and texturally unfinished. That is the gumminess. Not raw, not underbaked in any way that matters for eating quality, just a middle that never got the chance to firm up because the recipe handed it more water than it could shed.
The quarter-cup rule
For every cup of honey in a recipe that was written for sugar, take about a quarter cup of liquid out of the other ingredients. Milk, water, coffee, juice, whatever the recipe lists as liquid. This is the single change that fixes most gummy middles, and it is the one I resist doing because it feels like the batter will be too stiff. It will not be. Honey brings its own water back.
If I am converting a recipe for the first time and I am not sure, I cut half the liquid, bake it, and look at the center. Under-correcting is easy to live with. Over-correcting gives you a dry, crumbly edge that shatters, which is worse, because you cannot add water back into a baked bar.
When the air is the problem
In humid weather, honey baked goods get tacky in a way they do not in January. The tops stay sticky, a glaze never quite sets, and a bar that came out perfectly in winter comes out with a soft, clingy surface in July. This is the same water-holding behavior pointed outward: the surface is pulling moisture out of the air instead of losing it.
Two things help. An extra tablespoon of flour in the batter, which gives the crumb a little more structure to hold its shape, and a longer bake at a lower temperature, something like 325 instead of 350 with ten or fifteen extra minutes. Lower heat lets the middle catch up to the edges before the top sets into a lid. I have also learned to just accept the tack on a humid day and cut the bars smaller, because fighting it usually means overbaking the edges.
Honey-sweetened bakes move in one direction as they sit: they do not dry out and go crisp the way sugar bakes do, they go sticky. There is no moment where a honey bar announces it is done being sticky. You decide.
Cutting is part of the texture
Some of what people call gumminess is a knife problem. Cutting a honey bar warm smears the crumb and compresses the center into exactly the pasty texture you were trying to avoid, and then you taste it and blame the recipe. Let it cool completely, or chill the pan for a while if it is humid, and cut with a hot, dry knife, wiping between cuts.
The center of a honey bar will always be softer than the edge. That is not a failure, that is what honey does. The question is whether it is softer or pasty, and pasty is the one you can fix in the mixing bowl.
Where I stopped chasing it
Different honeys behave differently. One that crystallizes fast in the jar is telling you its glucose is high, and it will hold water less aggressively than a honey that stays liquid for years. So the quarter-cup rule is a starting point, not a law. I keep notes on the jars I bake with, because the same recipe can come out noticeably different depending on what is in the jar.
And I have stopped trying to make a honey bar with the crumb of a brownie. A brownie is a different set of sugars doing a different job. What I want from a honey bake is a tender edge, a soft but structured middle, and enough honey flavor that you know what you are eating. When I get the water right, that is exactly what comes out, and the softness I was proud of on day one is still there on day four. Same jar. Same property. Just less water left in the bowl.